Sponsored
results are listings paid for by advertisers who are actively promoting
their sites or products. The advertiser only pays when a visitor clicks
their link and is taken to their site. This is known as pay-per-click
advertising and has become very popular as it is very cost effective.
Advertisers are able to bid on any number of search phrases that are
related to their business and their links will only be displayed when
one of these search terms is used by a visitor. The position at which
a link appears amongst the sponsored results is determined by the
bid amount.
Pay-per-click advertisers know that the "quality" of a visitor
is at least as important as the quantity, and that visitors arriving
from Harpoon.net are very likely be interested in their products
or services. This often makes it a lot quicker for visitors to find
what they're after. This also means that visitors using Harpoon.net
only view advertising that is related to their search phrase.
Sponsored results are very dynamic, as each advertiser controls their
own campaign, changing their bids or their chosen search phrases,
or even pausing a campaign. This flexibility allows advertisers to
promote special offers quickly and for a limited time period, as required.
Sponsored results tend to lead through to good quality and well maintained
website's.
We partner with a leading search media company to provide the sponsored
results from a database of over 30,000 advertisers, collectively bidding
on many thousands of different search phrases. |
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